Satin Finish Hardwood Flooring
'Ninety Years and Still Floorishing’ aptly describes Satin Finish's progress – from a small, Toronto-based manufacturer of hardwood flooring, to Canada’s leading brand. I've been associated with their
ads for 15 years and we've developed some truly memorable
campaigns and marketing initiatives. We've covered radio, print, OOH, digital, signage, displays, trade shows, packaging, retail, online, web, and all manner of collateral materials.
WaterWorks Plumbing
Wow. Did I ever relish the chance to do a plumbing campaign. Other than the known fixture brands like Kohler, there's been virtually no interesting campaigns for the folks who fix toilets, weld pipe, and find the source of those revolting smells in your basement. WaterWorks wanted the upscale neighbourhoods; we gave them the image and direct mail pieces to get it done.
CINEX Security
Small company becomes big and dominant. We relaunched the brand with this new consumer campaign. Instead of another 'me too' effort, we positioned CINEX as the good guys who are watching out for the whole city.
UpCountry
Nice quiet retail brand. We woke people up with an outrageous promo/contest and our focus on just one category of merchandise. Good retail ads should be every bit as interesting as brand image ads. But the phones and online shops better start lighting up today. Nice challenge.
Household:
Home furnishings
& cool plumbers.